Brand: S4S (desi videsi foods)

Creative for packaging of solar dehydrated onion flakes.

 

Overview : Using solar food dehydration solution, helping women farmers preserve fruits and vegetables without any preservatives for 1 year.

 

Concept: Curated around,  From one woman to another “Maa se Maa tak” as the base. Highlighting the main ingredients hand processed from farmer to the consumer and using Indian women characters to add depth to the core idea of the brand.

 

Reference : inspired from actual women farmers images on site that works for the brand 

 

Prototype 

Brand: S4S (desi videsi foods)

Final design for solar dehydrated ginger flakes.

 

Overview : Using solar food dehydration solution, helping women farmers preserve fruits and vegetables without any preservatives for 1 year.

 

Concept: Curated around,  From one woman to another “Maa se Maa tak” as the base. Highlighting the main ingredients hand processed from farmer to the consumer and using Indian women characters to add depth to the core idea of the brand.

 

Reference : inspired from actual women farmers images on site that works for the brand 

 

Photomontage created as a part of the research process signifying the scenario of waste of farm produce due to weak cold chain infrastructure with 16% of fruits and vegetables being wasted every year.